Montecito  &  Santa Barbara  Area   Real Estate

The Sotheby's Advantage
© 2014 Andrew Petlow.  All Rights Reserved.
About Sotheby's International Realty

Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer for many of the world’s most valuable and prestigious possessions. The Sotheby’s International Realty® organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary luxury real estate throughout the world.

The Sotheby's International Realty network currently has more than 13,000 sales associates located in approximately 600 offices in more than 45 countries and territories worldwide, and places over 7,500 referrals every year.
Sothebysrealty.com attracts more consumers than any other luxury real estate website. Millions of visitors search, view and inquire about listings every day. The Sotheby’s International Realty brand also partners with and distributes properties to the most significant media companies and real estate-focused websites in the world. It currently enjoys exclusive online worldwide partnerships with the BBC, China Financial, the New York Times and the Wall Street Journal. Such global recognition and respect for the Sotheby’s name guarantee the company’s listings will receive attention from the most qualified purchasers in the local, national and international marketplace extending the exposure of our clients’ homes to all corners of the globe.







The Sotheby's Advantage for Sellers

Sellers receive several compelling benefits from the Sotheby’s International Realty® network, given that the market for properties is not only both local and national, but increasingly global. Through our broad-based marketing opportunities and international presence, we provide maximum exposure for our listings, reaching qualified buyers regardless of where they are based. This positions our listings in a heightened competitive environment, allowing our sellers to achieve the most favorable price. 

From Santa Barbara to London, our company’s unique attributes and advantages are the same: 

• Preeminent expertise and branding in local, nationwide and worldwide markets

• Proven ability to sell properties in all price ranges 

• Strong relationships, marketing opportunities and brand recognition in key markets around the world 

• Access to extraordinary properties and assistance in all of the areas we serve

• The finest proprietary marketing materials

• An easy-to-use website with current details about our listings in all areas, and over 35 “top 10” organic search engine rankings

• A comprehensive online listing distribution strategy featuring websites such as sothebysrealty.com, sothebys.com, WSJ.com, NYT.com, IHT.com, Openhouse.com, Trulia.com, Zillow.com, Frontdoor.com and others in addition to sothebyshomes.com

• An association and marketing relationship with Sotheby’s, an internationally recognized expert in the valuation and sale of precious objects

• The top rated real estate company according to the 2008 Luxury Brand Status Index published by the Luxury Institute

• A commitment to giving back, most notably through our company-wide support of Conservation International

• A history of exceeding the expectations of the world’s most discerning buyers and sellers

• Access to Sotheby’s Auction House clientele


The Sotheby’s Advantage for Buyers

Continuing a tradition of excellence begun over two centuries ago by the dedicated experts at Sotheby’s auction house, Sotheby’s International Realty® hand-picked sales associates serve discriminating buyers of exceptional property around the world. 

Clients represented by Sotheby’s real estate professionals are assured that their transaction will meet our exacting standards and those of the internationally renowned brokerage firm standing behind us. Indeed, each Santa Barbara area property transaction provides an opportunity for us to extend unsurpassed service, whether our client is purchasing a modest family home or a world-class estate.

The Sotheby’s International Realty® advantage includes:

• Assessment of a comprehensive and privileged selection of listings

• Superior property valuation expertise

• Local market knowledge combined with a worldwide sales force 

• Ease of access to agents and listings via sophisticated websites

• Outstanding connections and communication with real estate professionals from a multitude of brokerage firms

ANDREW PETLOW

805-680-9575
ampetlow@cox.net
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